Korean Grapes, Vietnamese Consumers

13 Apr 2018
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The export of Korean grapes to Vietnam is growing greatly. The share of Korean grapes in Vietnam is still small, but it is likely to expand in the future as exports are growing.
According to the Korea Agricultural-Fisheries Food Distribution Corp., the Vietnamese grape market accounted for 56 percent (23,744 tons) of domestic produce as of 2014, and 44 percent (138390 tons) of imported grapes. However, the country's grape consumption is not expected to be satisfied. On the other hand, Vietnam is importing grapes from 14 countries, including Korea, the United States, China, South Africa, Peru, and Chile.
Vietnam's increasing imports of fruit, including grapes, apparently resulted from distrust in its food hygiene safety and trust in its imports. It is also analyzed that the rise in purchasing power of the Vietnamese economy has contributed to the rise in purchasing power.
Imported grapes account for half of imports from the United States and China, followed by South Africa, Peru and Chile. The market share of Korean fresh grapes is 0.3 percent as of 2015, but it has grown rapidly in recent years. The export of Korean grapes to Vietnam has more than tripled from 600,000 dollars in 2016 to 195 million dollars in November 2017.
The Korean imports are Campbell, Gerbong and Shine Muskett. Shine Muskett, which was exported for the first time this year, is priced higher than Gerbong and Campbell's, but it is the most popular choice among consumers. Shine Muskett is praised by Vietnamese consumers who do not enjoy sour taste as it is sweet and crunchy. However, the selling price of Korean Shinhee Muskett, which is sold on its distribution channel in Vietnam, is significantly higher than other foreign grapes, making it a little harder for Vietnamese consumers to actually buy it.
" It is appropriate for Korean possessions to firmly capture premium images and distribute them mostly in department stores, premium markets, " the IVS advised.

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